Go-To-Market Workshop Materials

Track 1: GTM Introduction
Workshop 1
Problems Worth Solving
Fall in love with the problem, identify market landing zones, and validate problem urgency using the 5-criteria framework.
Workshop 2
Finding Your Early Customers
Build your Early Customer Profile (ECP), understand the tech adoption lifecycle, and apply Jobs-to-be-Done framework.
Workshop 3
Positioning and Value Proposition Basics
Define compelling value propositions, understand pain/gain dynamics, and create clear positioning statements.
Workshop 4
Market Entry Readiness
Assess local vs global market gaps, explore entry strategies, and complete readiness self-assessment.
Track 2: GTM Fundamentals
Customer Value Mapping
Coming Soon - Advanced customer value analysis and business outcome mapping.
Pricing & Monetization
Coming Soon - Value-based pricing strategies and monetization models.
Messaging & Storytelling
Coming Soon - Compelling narratives and presentation frameworks.
GTM Channels & Buyer Journey
Coming Soon - Channel strategy and customer acquisition paths.
Strategic Partnerships
Coming Soon - Partnership strategy and value proposition design.
Competitive Strategy
Coming Soon - Competitive analysis and differentiation strategies.